#286 Chipotle: Rewriting the Book on Fast-Food Marketing

Click here to read a short article from Fast Company on how Chipotle's approach to marketing their food is based on quality, healthy ingredients, not the usual priced based strategy used by most fast-food companies. Below is a You Tube video that Chipotle has used to communicate their commitment to natural ingredients. Coldplay's "The Scientist" is covered by Willie Nelson.

#285: How the ACA will affect hospitals

I'm not sure if the ACA is the perfect solution to the nation's health care problems, but this CBS Sunday Morning video shows how hospitals are preparing for implementation and what some of the existing problems are. This is an issue worth watching.

#284 Portfolio Risk Calculator

Click here to link to CNN's portfolio risk calculator, a helpful tool in steering your asset allocation.

#283: Neiman Marcus Refuses Returns

There must be more to this story than what this video reveals. While many retailers have established strict return policies, NM is typically very generous with theirs and this kind of publicity is certainly not good for them.

#282: What You Should Know About Campus Debit Cards

Visit msnbc.com for breaking news, world news, and news about the economy

#281: The Long and the Short of Fiscal Policy

An excellent article from the Wall Street Journal advises on how to balance the short term economic goal of job growth with the long term goal of fiscal restraint. Very interesting!

#280 Mickey Drexler (See Also #17)

Visit msnbc.com for breaking news, world news, and news about the economy

The JCrew magic continues through a unique marketing plan based largely on catalog distribution. Mickey Drexler is a well matched leader for this company. This video previews the CNBC special profiling him which will likely be available on either Hulu or CNBC in the near future after it airs several times during regular CNBC programming.