#286 Chipotle: Rewriting the Book on Fast-Food Marketing

Click here to read a short article from Fast Company on how Chipotle's approach to marketing their food is based on quality, healthy ingredients, not the usual priced based strategy used by most fast-food companies. Below is a You Tube video that Chipotle has used to communicate their commitment to natural ingredients. Coldplay's "The Scientist" is covered by Willie Nelson.