#654: The Farmer's Advocate: Land O'Lakes CEO Beth Ford

While the second part of this segment focuses on how Beth Ford rose to her position and is of interest to those who study leadership and management, the first part is a great example of how big data is impacting the farming industry where margins are slim and efficiency is key to survival. Click here to view. The embedded video shown below is the entire 60 Minutes episode. This segment is placed in the last 20 or so minutes.