#241 Waiting For Midnight

In this segment from Rock Center, we can see how the shopping habits of families receiving food stamp assistance have changed the way Wal-Mart serves their customers. Love them or hate them (or some of both!), Wal-Mart does use the data they track on shopping patterns to better serve customers and to manage their variable labor costs. They have clearly learned that additional staffing costs on night shifts at the first of the month are exceeded by the marginal revenue generated.

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