This article suggests that corporate donations to the breast cancer cause do more to help the corporate sponsor than they do the cause. Interesting perspective on how corporations may be exploiting this cause for marketing purposes.
http://blog.newsweek.com/blogs/thehumancondition/archive/2009/10/13/seeing-red-in-pink-products-one-woman-s-fight-against-breast-cancer-consumerism.aspx
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